Secrets of Selling: How to Market Your House to Sell On Your Own

Written by  //  2016/09/05  //  Selling a Home  //  No comments

If you are looking for a real estate agent to help you sell your home, you are not alone. Although using an agency to get your home in front of potential customers can be effective, it’s not always the best choice. When you use a real estate agent to sell your house, you will lose some of the profit in the commission that you must pay the agent. The good news is, selling your house on your own does not need to be difficult and the following tips can help. 

Know the Selling Points

Taking a look at your home’s selling points is a great place to start before you put it for sale on the market. Although market research can be an expensive and time-consuming task, you can learn about what is selling the best in your area by going through a few real estate magazines. If you notice any features that are highlighted a lot, then determine whether your house can provide the same benefits, drawing attention to them in your advertisements. 

Prepare your Home

It’s now time to start preparing your home so you can show it off to anyone who might be interested. When you want to attract potential customers, ensure your home is clean and tidy. It should be a blank slate for new or potential customers. You can get more money when you sell your home if you first invest in improvement projects to get it looking like new again as well. Just make sure they will be worthwhile and pay off in the end.

Market Your Home

Although some people believe that marketing a home is difficult and challenging, getting your property in front of the right people does not need to be a stressful experience. Social media, local newspapers, and flyers can work wonders to get your home the attention it needs. But don’t forget to include your contact information if you want people to be able to get in touch. Pretty pictures and indoor images are also great for giving a peek of what’s to come and getting more calls. Try listing with a credible company as well. Places like Leading Edge Real Estate will list your house and get it out to the right market for you.

Hold an Open House

Once everything is in place, hold an open house to generate interest and to find the right buyer. Using each of your advertising platforms, list a date for the open house at least two weeks in advance if you want to optimize your results. Holding more than one open house is a great idea, and you should try to have one during the weekend and the other during the week. During each tour, talk about the features in which people are the most likely to be interested, and your home will sell in no time.

Selling your house on your own is possible. You just need to know the right ways to go about it. Be sure you have anticipated what buyers want to see as you get started.

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